

Jiesi Cheng
Expected Year of Graduation
Advisor
Research Interests
- Social network analysis
- Viral marketing
Education
- B.E., Electrical Engineering, Beijing University of Aeronautics and Astronautics, Beijing China, 2006
Publications
- J. Cheng, A. Sun, D. Hu, and D. Zeng, “An Information Diffusion Based Recommendation Framework for Micro-Blogging”, forthcoming in Journal of the Association for Information Systems (JAIS)
- J. Cheng, A. Sun and D. Zeng, "Information Overload and Viral Marketing: Countermeasures and Strategies“, in Proceedings of the SBP10, Bethesda, MD, Apr 2010
- A. Sun, J. Cheng, and D. Zeng, "A Novel Recommendation Framework for Micro-blogging based on Information Diffusion", in Proceedings of the 19th WITS, Phoenix, AZ, Dec 2009 (Best Paper Award Nominee)
- T.Sundaravej, J. Cheng, and D. Mirchandani, “Trust and Knowledge Use in Online Collaboration Tools”, in Proceedings of the 17th European Conference on Information Systems (ECIS), Verona, Italy, Jun 2009